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Orcí wins the Imagen Award for Best On-Air Advertising campaign
Manuela Walfenzao| 12 de septiembre de 2016
Orcí: Agradecemos a la Fundación Imagen por reconocer nuestro trabajo
The independent Hispanic agency Orcí was presented with an Imagen award in the Best On-Air Advertising category for Space for Dreams for the Honda CR-V 2015. The piece features a Latino girl that has the big dream of becoming an astronaut. This award recognizes and encourages the industry to portray the Latino community in a positive manner. The awarding ceremony took place on September 9th at the Beverly Hills Hilton in Los Angeles. “Our team developed the spot around the understanding that busy parents need practical solutions to finding quality time to spend with their children. We’re making them aware that they can create space, in an everyday car ride, to connect with their kids and talk about their aspirations” said Juan Jose Quintana, Executive Creative Director at Orcí. Orcí’s CEO, Andre Orcí, explained that family time is very important for the Hispanic audience. “We thank the Imagen Foundation for recognizing our work and our client Honda for its continued support in allowing us to create memorable and inspired advertising.” Orcí is one of the pioneers of Hispanic advertising in the U.S.. It has successfully delivered notable results for clients since 1986. It’s client list includes brands like Honda, Acura, Georgia-Pacific, Dole, Big Brothers and Big Sisters, Southern California Children’s Bureau and Los Angeles Academy of Arts and Enterprise (LAAAE).
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