MERCADEO Versión en español
Pablo Fusco from BlackVan Films: The General Market Is Starting To Work For The U.S. Hispanic Market
Manuela Walfenzao| 22 de diciembre de 2016
Fusco: Este año y medio con BlackVan Films ha sido una experiencia positivísima
BlackVan Films Director, Pablo Fusco explained the importance of being acknowledge in Films Craft at the U.S.H. Idea Awards 2016. “It helped us in having more notoriety in the U.S. Hispanic Market.” The production house opened to business in 2015 as a creative solution for audiovisual production, because all its team come from Hispanic advertising agencies. For Fusco, the Creative Circle initiative of including production houses is very positive. “I believe the game is great and increasingly better quality campaigns are being awarded. Is a fact, the market level rose.” BlackVan Films is handling projects with Conill, Bravo, B-Reel, and more clients. “The game has opened in terms that we’re not only in the Hispanic market. We believe that the general market is starting to work for the Hispanic market. We are in a hinge moment and its very interesting the interaction and the opening” said Fusco. The strongest trend expected for 2017 is branded content. “We’re doing it already and it’s nice doing those projects. Skills and creativity must be used now to achieve great results with smaller budgets. We hope it will be a fun year to work with great projects.” “This year and a half with BlackVan Films has been a very positive experience. This is a market that’s changing and we’re very happy and surprised with all the talented people that is collaborating with our way of working” he concluded.
