MERCADEO Versión en español
Pablo Sabouret of LAPIZ: We are very honored for achieving five FIAPs suns
26 de mayo de 2016
Flavio Pina, Lizette Morazzani y Pablo Sabouret con los reconocimientos en el FIAP
LAPIZs team was awarded with 3 golds and 2 bronzes at the Ibero American Advertising Festival (FIAP) for the Welcome to Patricias, Doppelgänger tourists and Melting neon campaigns for the Mexico Tourism Board. Pablo Sabouret, Account Supervisor at the Hispanic shop told PRODU that the Ibero American level of creativity and talent is simply un-matched. “The beauty of it all was accomplishing awards in such diverse categories as Design and Promo-Brand content with totally different pieces for the same client. The initial problems and its solutions were very different, but the ideas richness and the execution level remained constant. For us is a great honor achieving five suns at FIAP” he explained. The success of an agency is in helping the client and its brands grow, not only to sell more, he said. “Seeking new challenges, pushing barriers or breaking paradigms, creating conversation with people, and yes, giving them more visibility. The recognition in Festivals can help with this, in gaining exposition.” He assured that increasingly we are seeing simple ideas truly reaching users and being shared, referred to, debated about and, at the end, they accomplish to change something, that can be mentality or behavior. In Promo, activations and Direct marketing and in Effective Creativity, LAPIZ took home two bronze suns for Welcome to Patricias. The gold suns were awarded for the Doppelgänger tourists piece in the Independent Creativity category in social networks and Media Innovation, and for Melting neon in Design, subcategory Environmental Design.
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