MERCADEO Versión en español
Pablo Sabouret of LAPIZ: With the Mexico Tourism Board we transformed an initially flat brand into the most creative account within the agency
29 de abril de 2016
Developing in only three days a whole campaign and executing at a hurricane speed is an astonishing accomplishment achieved by the Hispanic agency LAPIZ. Pablo Sabouret, Account Supervisor at the firm shared with PRODU what it takes to make this happen, particularly regarding recovery projects after real hurricanes, such as Odile in 2014 and Patricia in 2015. “The quality of work is what struck me the most. Not only did we deliver every time the client had an urgent communication need but we have been able to significantly raise the bar of the work we produce. There is now room for very creative ideas to bloom and the results have been astonishing: with 15 International Awards in 2015 and a strong prospect for 2016 we transformed an initially flat brand into the most creative account within the agency and that makes us feel really proud” said Sabouret. Regarding their latest campaign for Mexico: {Doppelgänger Tourists;www.produ.com/publicidad/videos/index.html?Noti=10789}, he said that it was a phenomenal effort to bring to life an insightful and powerful idea of showing workaholics what they were missing by not going on vacation. “We managed to evolve the message from a simple destination spot to a compelling piece that we are sure will convince many to take their time off now.” LAPIZ has developed several campaigns after hurricanes hitting Mexico, such as {Patricia;www.produ.com/publicidad/videos/index.html?Noti=10216} and {Los cabos re-selfies ;www.produ.com/publicidad/videos/index.html?Noti=9495}, pieces that have been awarded in international festivals.
Contactos
Diario de Hoy
Noticias relacionadas (3)
15 de abril de 2016
LAPIZ derrite el invierno con una invitación especial para conocer México
