MERCADEO Versión en español
Patrick Doyle of Dominos Pizza: Were proud to tell the story of Mauricio Reece Arroyave
26 de junio de 2013
The Dominos Pizza home-delivery chain has long been known as a hotspot for business opportunities, a good example being the story of Mauricio Reece Arroyave, who began his career handing out leaflets and making pizzas, and who today with 10 successful stores in Chicago is one of the 90 percent of current franchise owners who started out as delivery drivers or in-store pizza makers.The brand recently launched an ad campaign in Spanish unlike any it has aired before, which recounts Arroyaves saga of success. It has been on national television since June 24 and is the first of its kind because the chains previous advertising tended to target the Hispanic community with integrated promotions and offers.Mauricio was born in Medellin, Colombia, and raised in Libertyville, Illinois.Patrick Doyle, Domino’s Pizza president and CEO, says “we are so proud to help tell Reece’s story, which is one that truly defines what Domino’s is all about. He is one of the many who have worked extremely hard, seized opportunity and are now able to call themselves Domino’s franchise owners”.For his part, Arroyave says that “Domino’s has delivered, to me and my family, the dream of owning and operating my own business. While it is a thrill to be on national TV and have my story told, I am simply one of the many who have worked very hard to take advantage of the opportunity Domino’s provides”.Arroyave adds that “my job is to continue doing what we do best making great pizzas, delivering them with exceptional service, day in and day out, and doing what I can to help Domino’s continue to grow in the Chicagoland área”.
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