MERCADEO Versión en español
Paul Palmeri of Millennial Media: Our partnership with Adsmovil brings together two companies that truly understand the powerful opportunities of mobile
Cristian Vergara| 8 de agosto de 2013
Palmeri: Estoy muy contento por los logros que alcanzaremos juntos en la región
Millennial Media announced a new strategic alliance with Adsmovil, the leading mobile advertising network for Latin America and the Hispanic market in the United States, thus expanding its advertising platform to South America, Central America and Mexico.With the accord, Adsmovil, a company of the Cisneros Group, will be able to offer the advertising solutions of Millennial Media throughout Latin America in order to aid the interaction of brands with consumers of the region.Our partnership with Adsmovil brings together two companies that truly understand the powerful opportunities to engage consumers on mobile, and I’m excited about the things we will be accomplishing together in the region said Paul Palmieri, president and CEO of Millennial Media.For her part, Adriana Cisneros de Griffin, vice chair of the Board of Directors and director of strategy with the Cisneros Group, noted that “by partnering with Millennial Media, Adsmovil continues at the forefront of emerging trends in the Latin American mobile advertising industry. This partnership has great potential for all parties involved, presenting tremendous opportunities not only for Adsmovil and Millennial Media, but for all the advertising agencies and brands in the region as well”.Adsmovil CEO Alberto Pardo added that “our partnership with Millennial Media expands and improves our product portfolio, allowing advertisers to access the increasing audience using mobile apps with the right support and data”.
