MERCADEO Versión en español
Pepsi invites millennials to share with their friends to win mobile prizes
Manuela Walfenzao| 16 de junio de 2015
Los consumidores son recompensados con premios musicales en Pepsi Pass
The brand Pepsi has a new loyalty program aimed at the youngest and most technological consumers. Following in Coca-Cola’s footsteps and to get ahead of them, they have come up with this new system.The Pepsi Pass system delivers points to users who exchange products associated with the application. The most innovative aspect of the initiative is that it is also possible to collect points when you share with other users of the application. This loyalty program is centered on the music theme that Pepsi has developed with the young audience.”Pepsi is literally rewarding fans for having fun and going out with their friends”, said Linda Lagos, Marketing Director for Pepsi, Purchase, NY. “One of the virtues of Pepsi Pass is the updating based on location, which will reward friends who have downloaded the app and are sharing it. This happens automatically, with no need to tag anybody or enter in any system”.Additionally, the phone’s camera will act as a scanner of the codes that are in the caps of the products. Pepsi invites users to use the application to win musical prizes that range from music, free dinners in restaurants, up to tickets for concerts and trips to music festivals. Fans that are not so close to music can change their prizes for stays in hotels, trips and tickets to sports events. The mobile world is a witness of Pepsi´s marketing strategy.
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