MERCADEO Versión en español
Personal Musics Alexis Estiz: Bringing home two Gold in the LIA for Original Music is uncommon
Patricia Molina| 26 de noviembre de 2014
Alexis Estiz, compositor y productor musical de Personal Music
The London International Awards (LIA, known as London International Advertising Awards) honor annually legends, pioneers, and achievements of excellence in advertising, digital media, production, design, music and sound.In this 2014 edition, Personal Music had two Gold LIA for the campaign to Cine Las Americas. The first, in the category of Original music; and the second in Entertainment in Radio & audio. In addition to this, it also received Bronze seven awards and one Silver.”Bringing home two Gold in the LIA for Original Music is uncommon” told PRODU, Alexis Estiz, composer and music producer of Personal Music. The campaign, which includes the Sex, Drugs and Money songs; was developed in conjunction with Latin Works for radio. “The idea was to create and produce songs with personality, originality, but using phrases of Latin American politicians to generate the lyrics, and so include the concept of the campaign. The feeling was to hear a song that could be the artist of the moment talking about drugs, sex and money and then suddenly you realize that who said those words was your president, “he added.The piece for Cine Las Americas has also been postulated in other festivals; and has won at Cannes, Clio, USH Idea, FIAP and others.Regarding projections for the Personal Music, Estiz said they will continue focusing on surprise and surprise themselves. “This is our goal” he ended.
