MERCADEO Versión en español
Pioneer brands will be present in the Lions Innovation
Manuela Walfenzao| 20 de mayo de 2015
Casos de marcas innovadoras serán expuestos durante el festival
The most successful brands in the world have consolidated innovation in every aspect of their cultural organization. This is the golden age of innovation and there is a lot to learn from those who already have it in their DNA. Nike is one of the brands who has known how to think differently. And it will be present in Cannes Innovation to share their experience setting up adequate work teams, making the most of opportunities and conceiving technology as the magic of tomorrow’s brands. Thanks to its philosophy, it has remained at the head of its competitors, creating exceptional products.The brand Diageo uses technology to make the most of emerging cultures to obtain a broad vision of the world. This means that they always appear first with innovative ideas in tue different cultural scenarios. Their presentation in Cannes is highly awaited.The alliance between small and big companies for technological development has been a key tool for the Mondelez multi national corporation, who will share the importance of advertising agencies in this collaboration process. Visa has also managed to collaborate with small technological entrepreneurs and will share its case.
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