MERCADEO Versión en español
PRODU presents the Kreative Kontent´s most recent spots for Chase Mobile Banking
Manuela Walfenzao| 23 de abril de 2015
Imagen del comercial de Chase Banking Mobile
Kreative Kontent produced three commercials for the Chase Bank´s mobile application. The concept was developed by Zubi Advertising in the aim to foster the ease the app offers. This allows users to make check deposits, payments, transfer funds, and review bank statements. The pieces were directed by Fro Fojas, star director of Kreative Kontent.”This is the most interesting casting I have done in my entire career. More than looking for models with attractive hands, we needed people with a sense of rhythm, who were very fluid with their hands, and trusted the movement of their hands”, commented the director. “We asked them to be expressive when dancing with their handsThe videos are running online and on Spanish-language TV channels. Rojas brought in two choreographers, Loanna Cervantes and Susie Garcia, to work with the talent on their finger-dancing moves to endow naturalness to their movements.Among the members of the creative team at Zubi who were behind the pieces, are: Armando Garcia, Creative director of the group; Carlos Menendez, Associate Creative director; Michelle Berrios, senior Art Director; Rosi Pratts, Director of Production and J. Octavio Luna, Producer. Edition was in the hands of Angel Barroeta, from The Cut Club. Color correction was made in Moving Forward Studios with Oscar Martínez. Original music pieces were produced by Personal Music. The entire production and post production process was carried out in Miami.
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