MERCADEO Versión en español
Prudential and DiMe Media kick off #WomenInspired workshops
Manuela Walfenzao| 24 de junio de 2016
Dorinda Walker, VP de Estrategia del Consumidor e Iniciativas Clave de Prudential U.S.
As part of the Bring Your Challenges initiative, Prudential together with DiMe Media launched the first #WomenInspired workshops to empower multicultural women entrepreneurs in their careers and help them achieve financial success. The tour will begin in Houston and will travel through the cities in the U.S. with greatest multicultural presence. The aim is to motivate women and moms with financial tips, knowledge and actual ways to help them achieve financial independence.”Our goal through Prudentials Women Inspired campaign is to understand the specific challenges that multicultural women face and then empower them with financial solutions so they can be confident they are making the right decisions for themselves and their families” said Dorinda Walker, VP of Consumer Strategy & Key Initiatives, Multicultural Marketing, Prudential’s U.S. Businesses.DiMe Media partnered with Prudential during the Hispanicize 2016 event, to bring Latina and African American social media influencers to the Prudential #WomenInspired networking events and workshops throughout the country. “Our DiMe Media team is honored to partner with Prudential Financial and influencers across the country for this important initiative, and to help inspire women to own their financial security and that of their families” said Cristy Clavijo-Kish, Chief Development Officer of Hispanicize Media Group, parent company of DiMe Media Network.
