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Randall Rothenberg of IAB: Mobiles upswing is a testament to its increasing importance to marketers
Manuela Walfenzao| 22 de abril de 2016
According to the full-year IAB Internet Advertising Revenue Report prepared by PwC, U.S. digital advertising revenues reached an all-time high of $59.6 billion in 2015. This marks a 20% surge over 2014 revenues of US$49.5 billion and represents the sixth year in a row of double-digit growth for the industry. The report also shows that mobile advertising skyrocketed to $20.7 billion during FY 2015, a 66% hike over the 2014 total of US$12.5 billion. Digital video (non-mobile), a component of display-related advertising, reached US$4.2 billion in 2015, a 30% rise over US$3.3 billion in 2014. And social media advertising brought in US$10.9 billion in 2015, up 55% over 2014s US$7 billion “Mobiles impressive upswing is a testament to its increasing importance to marketers” said Randall Rothenberg, President and CEO, IAB. “Digital video is also seeing strong growth, and we anticipate brands and media buyers will drive further excitement about the future of the medium at the upcoming Digital Content NewFronts.” “Internet advertising was a disruptive innovation when the industry was formed” said David Silverman, Partner, PwC. “Twenty years later we still see double-digit growth rates, including 20% in 2015. Three key disruptive trends mobile, social, and programmatic continue to fuel this exceptional rate of growth.”
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