MERCADEO Versión en español
Report from eMarketer: Approaching millennial women is not an easy task
Patricia Molina| 11 de septiembre de 2014
eMarketer: Para alcanzar a las mujeres milenarias no hay que olvidarse de su diversidad
The millennial women in America make up a huge group that is almost impossible to characterize. Besides their wide age range, they are the most ethnically diverse generation in history. This information is provided by the new eMarketer report on the use of social networking, shopping habits and personal finance for millennial women.New research from eMarketer collected executives tips from a variety of corporate marketing and media, who provided some general ideas to address the millennial American women.The first suggestion rejects to bet on the generation gap. “The press constantly faces and positions generations, but that does not identify millennials” Victoria Draper, director of Consumer Analysis and Research in AOL, said. We must remember that the millennial generation covers a wide range of age groups. Also, to reach the millennial women, we must not forget their diversity. “Millennials are looking to be represented in the media,” Rebecca Eisenberg, assistant editor at Upworthy, said. “It’s very important to show a variety of people of different races, ages and sexual orientations,” she added.Meanwhile, Alex Abraham, director of Edelman’s 8095 Insights Group recommends not separating by gender because the lines are becoming increasingly blurred between men and women of the millennium. “Many of the traditional differences between the sexes will disappear,” the expert said.
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