MERCADEO Versión en español
Richards/Lerma announces expansion of services to Buenos Aires after partnering with Guillermo Tragant of Furia
28 de enero de 2014
Quevedo: Nuestro objetivo no es ser una agencia grande, queremos crear trabajo de altura y que esté al nivel de los tres mercados
Richards/Lerma announced the expansion of its services with the opening of new offices in Buenos Aires following the partnership established with Guillermo Tragant, founder and CEO of Furia, who will also serve as principal and creative director of the U.S. multicultural agency in the land of the gauchos.Im very excited to see the results of the talented Aldo and Guillermo working as a team, which together with my digital experience will make Richards/Lerma a real agency of the future Pete Lerma, founder and director of Richards/Lerma, told PRODU.For more than three years, Dallas-based Richards/Lerma has operated an office in Mexico City to serve local clients like Chrysler Mexico, as well as working in the U.S. for the likes of The Home Depot, Ram, MetroPCS and more. The latest expansion means the agency will provide direct support for clients in the United States, Mexico and Argentina.The union of Ricards/Lerma and Furia came about in a very natural way, since the two agencies have a lot of attributes that complement each other, and this partnership will give us a great opportunity to collaborate with one another and turn out some interesting work for clients of both agencies, as if from one and the same agency said Quevedo, creative director of Richards/Lerma.One thing that motivated me about this partnership is that all three of us see the world of brands as a globalized world, full of new stimuli produced by this digital reality were living in, and to have an agency with three separate creative nuclei is the natural way to structure a business of the future Guillermo Tragant said.
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