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Robinson Cano of New York Yankees picked as new Pepsi image
15 de julio de 2013
Robinson Canó
Pepsi announced a national partnership with Robinson Cano, star second baseman of the New York Yankees. Cano was officially welcomed to the Pepsi family in a commercial that first aired July 16 during the MLB All-Star Game on Fox.”Cano is a marquee baseball player with widespread appeal” said Heidi Sandreuter, senior director of sports marketing at Pepsi. “Cano brings the excitement of now to everything he does, making him a natural choice for the Pepsi brand. This new partnership further establishes Pepsi’s position as a brand at the center of sports and pop culture”.For his part, Cano said: “I’m thrilled to join Pepsi as a partner. I look forward to connecting with fans and sharing the many great moments to come during our collaboration”. As part of the Iconic Summer campaign, Pepsi will team up with Cano to urge fans to have an iconic summer experience. The recently launched Pepsi program gives access and unparalleled summer experiences in sports, music and entertainment through the brands exclusive partnerships.
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