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Rodrigo García Saiz from Central Films North directs Stallone for Tecate
Manuela Walfenzao| 5 de mayo de 2015
Imagen de la campaña protagonizada por Stallone
The awarded director of Central Films North, Rodrigo García Saiz, directed a campaign for the beer brand Tecate, starring Sylvester Stallone. In alliance with the agency Nómades, they produced a campaign full of humor, in which the Hollywood boxing star suggests men with little masculine attitude that they should watch more boxing.The campaign is made up of four pieces: Elevator, Snow, Shower and video Club. They all depict men in not very masculine situations, interrupted by the appearance of Sylvester Stallone, who questions them and then invites them to watch more boxing. The pieces finish with a KO in the ring and then the image of Stallone with four boxers who say We are boxing, followed by the Tecate logo. The beer brand sponsors the discipline because it is the second sport with more followers in Mexico.The director García Saiz, recently also made a campaign for Skittles, in which the characters suffer highly colorful afflictions. Another one of his latest works is a Milky Way campaign that consists of a series of mishaps that occur when people neglect their daily routines because they tasted a Milky Way.The producing company, Central Films North, has partners in Mexico, South America and Europe. They are proud of working for agencies and clients who wish to take their pieces to the highest level and trust creativity.
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