MERCADEO Versión en español
Roger Domínguez From Indiehouse: We Will Be Betting On Developing Digital In 2017
Liz Unamo| 24 de abril de 2017
Roger Domínguez, productor ejecutivo
One of Indiehouse’s plans for 2017 is to keep on developing in digital, according to Roger Domínguez, Executive Producer. “Projects that used to go to TV are between 30 to 60 seconds, and sometimes they can be longer, and if it is a good piece, is very fulfilling.” Last year was “super good” with several pieces developed for ALMA with their client Tobacco Free Florida, with which they won several awards. “Not only a great idea was awarded, but the crew from the talent viewpoint. It was wonderful to cooperate in this campaign that has not only a great message, but for us had a lot of production.” They hope to repeat the winning streak with their work Segura Viudas for República. “We’re proud of the piece developed for República, which is being recognized internationally for the soundtrack we did. It made shortlist at One Show.” Today you have to work with any market, he said, regardless the language or territory. “We’ve our clients being advertising agencies, but territory is determining. In Latin America are the production houses, in the U.S. many agencies, and at the international level sometimes are the clients who are making contact with us.”
