MERCADEO Versión en español
Roger Sole of Sprint: We Focus Our Marketing Strategy on Digital and Mobile
Liz Unamo| 21 de noviembre de 2018
Roger Sole Sprint
Sprint CMO Roger Sole showed why his company is considered one of the most successful brands in conquering the U.S. Hispanic market. “Sprint’s commitment to the Hispanic market does not stop, driven as it is by a culture that values diversity, starting with our CEO Marcelo Claure, the first Hispanic CEO of a major telecommunications company in the United States” he said. Under Sole’s leadership, Sprint has reaped great success with innovative programs aimed at the Hispanic market, such as Sprint Open World. It also developed the campaign with Prince Royce – which revealed that the music star is a former Sprint worker – in order to help the company connect and relate better with Hispanic clients. “We know how important it is to connect with people’s culture and feelings. We understand that if we limit ourselves to the typical sales pitch, we will likely fail.” Sole said Sprint is focusing its advertising strategy on digital media and mobile devices, using multiple sources of data to better understand consumers’ behavior and boost subscriber growth and retention. “We focus our advertising efforts on a combination of digital, mobile and social media channels, designed for different cultures but maintaining emphasis on the Hispanic market.”
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