MERCADEO Versión en español
Rudy Arda of Televisa Publishing: Our apps offer solid content in an interactive, interesting, fun way
19 de marzo de 2013
La última aplicación de Vive Vanidades fue realizada en alianza con Zubi Advertising y Ford
For several years, Televisa Publishing + Digital has been innovating applications in the marketplace, launching approximately one or two theme apps a year as part of an effort to reach an ever greater number of readers.When the company debuted its latest iPad application of Vive Vanidades, produced jointly with Zubi Advertising and Ford, PRODU spoke with Rudy Arda, director of digital marketing for Televisa Publishing + Digital.Our female audience is up to date with the latest in the world of fashion, beauty, technology and decoration, the reason we created our apps and why theyre now so popular – they cover those topics with all kinds of novelties that attract our female target Arda said.The executive revealed the next app being prepared together with LOreal, scheduled to launch in May of this year. Every six months we launch apps of Vanidades magazine its a way to convey solid content in an interactive, interesting and fun way. In May were coming out with a Vive Vanidades Belleza (Beauty) app that will be sponsored by LOreal and will share beauty tips and a striking display of LOreal products.Were also working on Vive Vanidades Viaje (Travel), an app containing all anyone needs to know when going on a trip. We want it to be informative and very useful for the traveler, Arda said.
