MERCADEO Versión en español
Sebastián Schor of Nunchaku: My Martha was very special and rewarding
Manuela Walfenzao| 11 de mayo de 2016
Schor: En esta productora me desarrollé como director y aún lo sigo haciendo
Director Sebastián Schor filmed together with Nunchaku and Dieste the most recent spot for Dallas Pets Alive (DPA), {My Martha;www.produ.com/publicidad/videos/index.html?Noti=10891}. He told PRODU that it was a very special and rewarding project. “I feel part of DPA’s message and the whole team did a great effort to produce it. We tried to take care of small details to show the intimacy of the creative process and the inspiration of such a relevant and well-known figure as Paul McCartney. Im very happy with the final outcome” he explained. Schor has a long career hand-in-hand with Nunchaku. “Weve been working together for many years and it always has been a great experience. I developed as a Director in this production house and I still am” he said. For the filmmaker, in the last 10 years the Hispanic market has won its own identity through more deep campaigns committed to the needs of the target its talking to. “The Hispanic market established a historic record when winning one Grand Prix, 4 golds, 5 silvers, and 8 bronzes in 2015 Cannes Lions, which was only a dream in the past decade” he said. “I believe that this self-identity is the value we need to continue to build in the forthcoming years, not only to win awards but to communicate better with a very complex and in constant movement market.” Schor is working now in a project for Powerade LatAm, and is screenwriting his first feature film that will begin production in 2017.
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Dieste se inspira en Sir Paul McCartney con #MyMartha para DPA