MERCADEO Versión en español
Seho Lee from Sizmek: The alliance with Adsmovil will allow the creation of effective advertising campaigns
24 de septiembre de 2015
Lee: Identificamos a Adsmovil como líder en innovación y conocedores del mercado
For Seho Lee, Director of Programming of Sizmek, the alliance with Adsmovil will allow them to prove their ability to create highly effective, relevant advertising campaigns that are easy to be executed by advertisers and especially to give life to mobile advertising. In the framework of the Festival of Media, Lee told PRODU that in LatAm there is growth in consumption, but little investment for the expansion of mobile. “We want to highlight the growth of mobile consumption in Latin America, the change from 3G to 4G platforms, wifi connectivity in public places and, secondly, the little expansion of mobile as investment in Latin America” he says.Regarding the alliance between the two companies, Lee maintains that although they work with different companies in the market, “we identify Adsmovil as leader, not only in innovation, but also as connoisseurs of the market, understanding the different hues of each one of the countries that are part of Latin America, where growth opportunities lie”. He points out that Adsmovil showed a high level of experience in the region and they feel confident in being their technological allies. Sizmek´s offer of mobile programmatic products -now also available through Adsmovil´s service portfolio in Latin America- includes real-time high-power targeting capabilities. Among these are behavior targeting according to behavior, context, geo-location and weather, as well as audience metrics and insights, allowing clients to deliver and adapt their messages in real time as they maximize their performance and the ROI of their mobile campaigns.
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