MERCADEO Versión en español
SenaReider communicates the virtues of the Florida Tomato Committee in a digital campaign
Manuela Walfenzao| 8 de mayo de 2015
Imagen de la campaña animada de Florida Tomato Comittee
The advertising and branding agency specialized in healthy nutrition, SenaReider, recently produced six animated videos for the Florida Tomato Committee. The consumer education campaign includes presence in social networks, blogs and digital spaces of the brand. Less than a month since its launching, the campaign has had very good results among the audience. In YouTube they have more than 800,000 views and the scope of the blog increased to 8 million visits. They have reached consumers to educate them on the care and planting of tomatoes, everything that turns them into delicious and nutritious fruits.The campaign uses animated crocodiles as friendly and funny characters that are willing to do anything to enjoy a Florida tomato. The idea is to encourage sustainable sowing practices, like watering by means of drip irrigation and manual collection.”SenaReider´s goal with this digital marketing campaign is to educate the audience on Florida tomato cultivation to show what makes them so nutritious, delicious and different from the rest,” said Heather Ruiz, CEO and creative director of the company. “We are committed to serving clients who want to promote healthy nutrition and lifestyle with the consultancy of great experts in digital media and that is exactly what we are doing to carry to the audience the story of the Florida Tomato Committee”.
