MERCADEO Versión en español
Sergio Nicolau: It is a pleasure and a privilege to work with Milagro Films and Lopez Negrete
22 de julio de 2014
Nicolau: El éxito de producir en tan poco tiempo esta campaña fue gracias a la buena relación que tenía la productora con Lopez Negrete y Verizon
Sergio Nicolau, executive producer of the recent campaign for Verizon FiOS, talked to PRODU about his experience of working with Lopez Negrete in the Verizon project.For Nicolau, the success of producing in such a short time this campaign was due to the good relationship Milagro Films had with Lopez Negrete and Verizon. “Communication was very smooth and precise. A pleasure and privilege to work with them, he said. With a 360 degree campaign, Estadio Verizon is the culmination of the work and creativity of the agency. As part of the advertising message, Lopez Negrete created not only a TV ad, but an interactive YouTube experience inlcuding 20 pieces of work in total.One of the complications of this project was to produce within a single commercial production scheme, all the digital video and print campaign. “We only had eight days of pre-production, for a proposal like this, it was very little. Since the beginning, the team Milagro Films and Albiñana Films in Barcelona, along with the creative and production teams of Lopez Negrete, knew that this was a great challenge and the first thing to do was to decide how all elements of the project could flow in harmony without hindering each other,” Nicolau said.
