MERCADEO Versión en español
Sherrill Mane from IAB: Agencies have to be where consumers are which is in the digital world
16 de junio de 2015
An incredible record was the one set by registered incomes for Internet ads in the US, according to a report by the Interactive Advertising Bureau, IAB. A total of $13.3 billion were reported in the first quarter of 2015, which represents a 16% increase in relation to what was recorded in the same period last year for $ 11.4 billion. “Brand commercializers have to be where consumers are, and that, undoubtedly is in the digital world”, said Sherrill Mane, Senior VP for Research, Analytics & Measurement at IAB. “This two digit growth speaks of the incredible popularity of interactive screens”, she maintains in a release. “Undoubtedly, digital screens form part of consumer´s lives”, adds Randall Rothenberg, President and CEO at IAB. “In turn, this interactive level is assuming an even more important role for the marketing industry and these historical figures confirm their increasing importance”.David Silverman, partner at PwC EE UU, points out that the increase that has been registered annually is the direct result of the increasing commitment of the brand, means of communication and digital marketing agencies. “It is clear that interactive screens have become imperative reach key demographic groups”.
