MERCADEO Versión en español
ShowHeroes Group continues its global expansion launching in the US and acquiring smartclip LATAM
Cristian Vergara| 2 de febrero de 2022
Gabriela Prado Smartclip
ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth launching in the US and LATAM markets with the smartclip LATAM acquisition. The smartclip LATAM acquisition marks the Group’s fifth M&A deal in 18 months and comes soon after the successful acquisition of PlayAd Media Group in the Nordics in November last year.Newly minted Country Manager US Joseph Lospalluto, former EVP Americas at Smart Adserver, has joined the ShowHeroes Group to launch its U.S. branch with offices in NYC, Denver and Miami. With proven expertise in helping European companies penetrate the US market, Lospalluto will confidently lead the group’s expansion overseeing all revenue and operations. Lospalluto adds, “There is an immense opportunity right now with the multicultural community in the US. Following the smartclip LATAM acquisition, we will have the unique proposition of offering the US market not only ShowHeroes’ leading video technology and high-quality video content, but also premium audiences out of Central and South America including Brazil.” From smartclip LATAM, Ángel Pascual will take on the role of Regional Director LATAM. Pascual comments: “Joining the ShowHeroes Group allows us to offer our Latin American markets the powerful combination of a programmatic platform and impressive content production via ShowHeroes Studios. Not many other video tech companies provide contextual targeting technology with top-notch, in-house content production. Now with a firm foothold in the US market and the resulting demand, we can offer a 360-degree monetization plan to our premium publishers and partners.”ShowHeroes Group will now operate in the United States, Argentina, Brazil, Chile, Colombia, Perú, and Mexico, adding approximately 50 employees to the company, growing its global team to over 300 employees.
