MERCADEO Versión en español
Sizmek launches new omnichannel solution that allows customizing campaigns
Patricia Molina| 22 de octubre de 2014
Mike Caprio, VP de Sizmek
Today Sizmek supports dynamic, creative and highly scalable campaigns across all channels of digital advertising, including mobile, video, social and display. In order to continue its objective, the global leader in multi-screen advertising management, announced on Wednesday the launch of Sizmek Dynamic Creative with omnichannel solutions. Marketing specialists hope to improve with this product the relevance and enhance the performance of their online campaigns serving versions of customized commercials automatically.Among the most sophisticated solutions offered by Sizmek Dynamic Creative, there is the ability to run customized campaigns for tablets and smartphones perfectly; easy to customize, change and optimization of interactive and non-interactive elements into video ads, ads for dynamic personalization of social networks; templates and various dynamic results on display easily assembled and manageable using powerful management tools for each version.Mike Caprio, VP of Sizmek Latin America said: “In areas as diverse as Latin America and the Hispanic market in North America, local and multinational advertisers can now take advantage of high scalability solutions offered by Sizmek Dynamic Creative product to take their advertising to the right audience in the right time. The omnichannel Sizmek solution offers our customers the opportunity to distribute and adapt their creative pieces according to the audience through mobile, social, display and video platforms. “Sizmek Dynamic Creative is now available to advertisers in Latin America and the US.
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