MERCADEO Versión en español
Smartphones consumers could reach two billion for 2016
Patricia Molina| 15 de diciembre de 2014
Smartphones de bajo costo están abriendo nuevas oportunidades para el comercio en los mercados emergentes
According to new figures from eMarketer, the number of smartphone users worldwide will exceed two billion in 2016. The next year, there will be over 1.91 billion smartphone users worldwide, a figure that will increase from 12,6%, to about 2.16 billion in 2016.For the first time, more than a quarter of the global population will use smartphones in 2015; and for 2018, eMarketer estimates that over a third of consumers worldwide and more than 2.56 billion people will. This means that with time the simple phones will finally become a minority in the world of telecommunications.In turn, low-cost smartphones are opening new opportunities for trading in emerging markets, where many consumers previously had no access to internet. Meanwhile, in established markets, smartphones are rapidly changing the paradigm of the use of media by consumers.The most recent forecast by eMarketer also found that during 2015 year, Russia will surpass Japan as the fourth largest population of smartphone users; and that by 2016, India will exceed 200 million users, surpassing the US as the world’s second largest market of smartphones.For more information about the research, please click {here; http://www.emarketer.com/Article/2-Billion-Consumers-Worldwide-Smartphones-by-2016/1011694/1}.
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