MERCADEO Versión en español
SSI joins Univision in a new panel of inquiry about the Hispanic market
3 de noviembre de 2014
Rick Alessandri, VP ejecutivo de Univision Enterprises
Univision and SSI, the leading technology and data solutions company for market research, announced a new partnership to better connect market researchers with the 56 million Hispanics living in the US. SSI has developed a new digital surveys panel with Univision called What do you think? to be the main platform market researchers use to gain access to the opinions, beliefs and attitudes of Hispanics. “As the leading media brand among Hispanics in the US, we are pleased to partner with SSI to offer the first solid product on Hispanics in this space” Rick Alessandri, Executive VP of Business Development at Univision Communications said. “Hispanics are leading a population explosion in the country, which has an impact on virtually almost all sectors, making it increasingly important to use reliable data to understand this vital group of consumers.” “Hispanics are not well represented in the market, both in terms of advertising spending and market research” Chris Fanning, president and CEO of SSI, said. “There has always been a great demand for research and data on Hispanics, but until now, researchers did not have broad access to this important community. We are very excited about this new partnership and the opportunity to provide advertisers with more deep and comprehensive data on the Hispanic community” Fanning said.
