MERCADEO Versión en español
Study ranks the Hispanic market as the most influential audience in social networks
Patricia Molina| 6 de noviembre de 2014
Gerardo Adame, director general de Terra en los países hispano
Terra, in partnership with comScore, announced the results of the study that says that Hispanics continue to outperform the general market consumers in most digital fronts, especially in mobile, specifically between the demographics of Generation X and millennials.The fourth part of the research reveals high Hispanic social media activity in a number of areas, including music and events. The 2014 report surveyed over three thousand consumers in its global commitment to advertising, Internet and various digital technologies.In general, research shows that Hispanics are increasingly engaged consumers across multiple platforms. They rely heavily on digital opportunities available to see their favorite event and new content features of the platform; also, they look for events broadcast via streaming, dedicated exclusively to the Hispanic audience.”The state of the Terra 2014Hispanic digital consumer by comScore gives an in depth look at trends and online behaviors of Hispanics compared to the general market,” Gerardo Adame said, CEO of Terra in Hispanic countries. “The study highlights how Hispanics continue to outperform other market segments in the way they engage online. They watch videos, listen to music and participate in live events. All things we incorporated in Terra in our advertising opportunities and programming in progress” he added.
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