MERCADEO Versión en español
T-Mobiles Gabriel Torres: We are revolutionizing the market again by changing the way consumers buy wireless telephone services
1 de julio de 2014
T-Mobile presentsT-Mobile Test Drive, its latest initiative to purchase wireless service in the United States. With this new model people can receive an iPhone 5s and unlimited national service to make a test of the T-Mobile data intensive use during seven days without charge.This new initiative makes a difference to the process of buying wireless service in the U.S. today. Therefore, the mobile industry has registered one of the biggest “remorse indexes” of all times. Nearly half (46%) of wireless customers say they have hired a company and then they wanted to leave, and one in 10 has done it within the first 30 days after changing.”We see this program as a unique initiative of its kind nationwide, allowing the user to check if the network will meet their needs, without any commitment. We had a really interesting answer, because before the program was activated, we already had recorded more than 20,000 pre-registrations,” Gabriel Torres told PRODU, VP and general manager of the southeastern sector of T-Mobile.Since last June, users can register in the program of {T-Mobile Test Drive;www.t-mobile.com/testdrive}, and a few days later, they get an iPhone 5s ready to use and to test the data network of T-Mobile. After the test, the user must deliver it to any T-Mobile store, without any commitment or additional charge.
