MERCADEO Versión en español
T-Mobile wants to celebrate the World Cup with all their Hispanic clients
Patricia Molina| 10 de junio de 2014
John Legere, CEO de T-Mobile
The World Cup started and T-Mobile is bringing this show to your living room and your telephone. This is the worlds greatest sports event and T-Mobile is proud of their connection with clients, especially Latinos, who have a true love for the Jogo Bonito, mostly. T-Mobile has been a pioneer in getting Hispanics closer to all the things they love and to experience sports, musical and cultural moments that guarantee a rich and dynamic community, and the 2014 FIFA is not an exception. The brand is presenting all the matches to their users, as one of the broadcasting sponsors along with Univision and Fútbol de Primera, besides they are broadcasting GOAL!, an advertising spot on ESPN. They also participated and enjoyed the 24 hours prior to the opening with a special show called Countdown to Brazil on ESPN.Other of the surprises is the El gran pase from {Univisión Deportes;http://noticias.univision.com/article/1977471/2014-06-04/fifacopamundial/futbol.univision.com/beta/fifa-copa-mundial/ball-around-the-world/}, sponsored by T-Mobile, that looks for collecting content generated by users around the world to create a five-minute video where fans of all the continents pass virtually the ball to Jorge ‘Maquina Soccer’ Perez, T-Mobiles CEO John Legere and Shakira. To participate, you can send your videos through Univision Deportes or upload them on Instagram and Vine using the hashtag: #GranPase.
