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Tail Target and Cisneros Interactive announced investment for the creation of Tail Target Latino
Cristian Vergara| 1 de marzo de 2016
Cristiano Nobrega, CEO de Tail Target
Tail Target and Cisneros Interactive announced an important investment for the launch of Tail Target Latino, company that will have operations in Latin America and the U.S.Our expertise in Portuguese and its similarities with the Spanish language give us a competitive advantage to other platforms. Being able to recognize the accent is a huge benefit when we compare the algorithms that have been developed for the English language. In addition, we are able to offer, in conjunction with our DMP solution, a vast amount of data on navigational behavior, which, when added to our local support team specialized in the markets native language, definitely sets us apart from other competitors said Cristiano Nobrega, CEO of Tail Target.Tail Target Latino began operations in Mexico in April 2015 and in the upcoming months will broaden its scope to Colombia and Argentina, markets where they are already represented by local partners. The operations and strategic expansion are directed by Federico A. Adlercreutz, outstanding Digital Executive with more than 20 years of professional experience, who was recently appointed as Head of LatAm.”Identifying behavioral patterns, demographics and socioeconomic factors of a target audience, provides advertisers with clear insights that will make their campaigns even more efficient emphasized Victor Kong, President of Cisneros Interactive.The joint venture with Tail Target was a strategic move by Cisneros Interactive to enter the data intelligence market, that is growing exponentially around the world. It also enables the corporate units affiliated companies to offer customers greater value.
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