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Teads analyzes insights from the automobile digital market
Manuela Walfenzao| 27 de julio de 2015
Los videos de autos son la cuarta categoría más vista en el mundo
Teads research team devoted great efforts to develop their new website, where they analyze insights from the digital automotive market. To create inMotion, analysts at TeadsLabs examined the most successful advertising videos from the biggest automobile brands posted in the last 15 months. Success was measured according to views and interaction rates for each posted piece.The study allowed to define six great content trends, taken from the videos. Thus, they obtained deep comprehension about how these automobile giants are boosting their communication through video. A relevant fact is that automotive branded videos are the fourth most viewed category in the world and comprise around 15% of the top five content pieces. Most of the stories in this category use the city as main landscape. Cars have become partners in the search for fun and trends. In the videos, we can appreciate an effort for reinterpretation of iconic moments and cultural emblems. The most used option is the incorporation of film characters in their stories. Speed is another main theme.The dialogue between brands in the automotive industry is other of the phenomenons reflected in inMotion. The website is Tead´s last bet.
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