MERCADEO Versión en español
Teads and Turn create a digital video platform for advertisers
30 de marzo de 2015
The high demand for high-quality videos was the reason why Teads and Turn joined efforts and announced the creation of an broad video library through programmatic means, for advertisers and agencies. The result, a digital video platform.This alliance gives advertisers that use the Turn platform the ability to buy and analyze outstream video campaigns through Teads’ high quality inventory with its network of more than 500 leading worldwide publishers, including Reuters, Forbes, The Washington Post, La Razón, Die Welt, among others.Teads’ executive president, Pierre Chappaz explained that “online video commercials are extremely effective when they are aimed with accuracy and placed in the correct context in high quality sites. Together with Turn we can offer advertisers and agencies access to broad levels of high quality video inventory at a scale that simply didn’t exist in the past. And it has been proven that our interactive video solutions view-to-play as well as our format InRead dramatically increase advertising effectiveness and perception”.For his part, Mark Balabanian, Business & Corporate Development VP at Turn said, “We are seeing an enormous demand for video campaigns and specifically for high quality inventory. With the Teads formats, such as inRead, now available on Turn’s platform, advertisers have a new way to reach their audiences with thumbnail video advertising”.
