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Teads Has a New Tagline: The Global Media Platform
Liz Unamo| 11 de octubre de 2018
Bertrand Quesada Teads
Teads’ development has long been fueled by a vision to build the definitive platform that unites and empowers the world’s top publishers to provide a global alternative to the advertising ecosystem. To articulate this vision clearly to the marketplace, Teads today is sharing its expanded company vision and adopting the tagline, “The Global Media Platform.” Today’s announcement also reflects Teads’ continued journey to evolve from simply providing video ad products to providing a broader set of full-funnel ad solutions to the world’s best publishers and advertisers. In September 2017, Teads launched its Viewable Display product suite which now represents nearly 20% of the company’s annual revenue. In June 2018, Teads launched a new disruptive, performance-based buying model helping advertisers deliver new visitors and prospects to their digital properties. This performance offering has already been adopted by many of the top auto manufacturers, retailers and consumer tech companies amongst other sectors. Teads CEO Bertrand Quesada says “Our vision is to build the definitive platform that unites the world’s best publishers, creating an alternative to Google & Facebook by delivering an audience of over 1.2 billion consumers on a brand safe, transparent platform. The Global Media Platform is the result of Teads’ commitment to delivering better advertising outcomes for brands, better monetization solutions for publishers, and better experiences for consumers.”
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