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Teads is proven leader in video viewers in LatAm per latest comScore Video Metrix data
1 de diciembre de 2015
Tourtel: Más del 64% prefiere anuncios en video que sean relevantes para el contenido que están viendo
Teads announced today that, according to October comScore Video Metrix Data, it is the market leader in unique video viewers, ranking as the number one video ad network across most of LatAm in the Video Ad Ecosystem category: 1st in Argentina, Chile, Colombia, Mexico, and 3rd in Brazil. This ranking reinforces Teads position as the top technology company in the region for online video advertising across any device. “With the amount of viewed videos continuously growing throughout the region, having seen as much as a 93% growth last year in countries like Mexico, as reported by comScores October Video Metrix, we want to ensure that users are getting the best possible online viewing experience” said Eric Tourtel, Senior Vice President of Teads LatAm. “Teads prides itself on consistently being at the forefront of the online video advertising industry. comScore Video Metrix provides an honest view into the online video ad marketplace and armed with this tool, we will strive to continue bringing the most innovative native advertising formats to the market.”ComScore Video Metrix is an online video audience measurement service that provides a holistic view of the online video marketplace, allowing for comparisons between providers that are specifically serving online video ads separately from video content.
