MERCADEO Versión en español
Teads reinforces its position as market leader in Premium video advertising
14 de enero de 2015
Pierre Chappaz, presidente ejecutivo de Teads
Teads, the global leader platform in video advertising, announced a new funding operation of US $ 30 million, 50% was obtained by a capital increase, while the remaining 50% was achieved through a line of medium-term credit. The capital increase was supported by existing investors such as Gimv, Partech, Elaia and BIS. “This new investment will allow us to accelerate the company’s growth globally,” the Executive President of Teads, Pierre Chappaz, said. “The investment will focus on technological innovation, the US market, as well as new markets such as Brazil, Russia, South Korea and Japan.”Teads, specializing in premium advertising formats of video technology provides the world’s most prestigious publishers in over 40 countries. These include Clarín, Excelsior, O Globo, The Telegraph, The Guardian, The Washington Post, Reuters, Forbes, TF1, Le Monde, Le Figaro, Les Echos, ABC, La Stampa, Axel Springer, Condé Nast, Nikkei, among other.The advertising formats of Teads appear within the editorial content rather than the video. These formats are the solution for brands seeking high quality environments in which they can distribute their video advertising campaigns. Many brands of luxury goods such as Cartier, Breitling, Gucci, Piaget and Jaeger Lecoultre, are part of Teads customer base, as well as an important variety of brands such as Volkswagen, Peugeot, Renault, Hyundai, Kia, Heineken, Nestlé, Microsoft and Samsung.
