MERCADEO Versión en español
Tecate and Tecate Light launch the Bold legends of fútbol campaign
16 de mayo de 2014
La campaña cuenta con una variedad de elementos, incluyendo una aplicación móvil de realidad aumentada
Tecate and Tecate Light brands announce the launch of the Bold legends of fútbol campaign, that will honor football fans older than 21 that have made legendary sacrifices to see their favorite football team. Besides, the brand will help consumers to be a party host to watch the match through different promotions and prizes. The bilingual program has an augmented reality experience for consumers with the Mexican legend Cuauhtemoc Blanco as a protagonist, available until July, 31st.Football takes over conversations, both in the interpersonal interactions and in social media. With this program, Tecate will be part of the emotion in the retailer shops and in the digital space, which allows consumers to show character and enthusiasm prior and during the matches in Brazil, Gustavo Guerra, Tecates brand director, said. We are specially proud of working with Cuauhtemoc Blanco once more, one of the legendary footballers of Mexico, who embodies Tecates ambition and character.”The campaign has a series of elements, including a mobile app of augmented reality that represents Cuauhtemoc when fans scan the iconic Tecates eagle. After seeing Cuauhtemoc message, consumers will participate in a raffle to have the chance to win a trip to Brazil for two and go to the most awaited football event of the world this summer.
