MERCADEO Versión en español
Tecate Light promotes Bold flavor a new multiplatform advertising campaign
Patricia Molina| 9 de mayo de 2014
Tecate Light promociona Bold flavor una nueva campaña publicitaria de multiplataforma
Tecate Light, the light Mexican beer with intense flavor, announced the launch of a new national advertising campaign promoting its intense flavor to connect with Hispanic bicultural men, older than 21, in the States.That campaign that includes advertising spots in the radio and on television, both in English and Spanish and OOH (external advertising), is built on a considerable growth of the brand in 2013, which consolidated its place as the predominant light beer in key markets such as California, Nevada, Arizona and Texas.”Since we launched the brand in the States in 2007, our consumers have recognized that Tecate Light is a light beer with taste and character and it is perfect for any occasion. Its distinctive flavor has helped to position the brand as a powerful option for consumers of legal age to drink in Mexico and in the States,” Gustavo Guerra said, Tecates director. “With this campaign, we celebrate the intense taste of Tecate Light beer and we toss for the men who know how to choose the correct light beer.”INSPIRE! is responsible for the development of the radio and OOH creative concepts of this campaign focused on the brands bicultural audience. The commercials were developed by Olabuenaga Chemistri.
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