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Telemundo Media announces 360° sponsorship initiative for La Voz Kids together with AT&T, State Farm, Kohls, Chrysler and Universal Orlando Resort
19 de marzo de 2014
Telemundo Media announced a 360-degree sponsorship initiative in support of the second season of La Voz Kids, which premiered recently to an audience of 2.1 million viewers. Brands taking part in the multiplatform alliance are AT&T, State Farm, Kohls Department Stores, Chrysler and Universal Orlando Resort. The response from our advertising partners to the success of season one of La Voz Kids has been nothing short of extraordinary, and we couldnt be happier about our marketing partners who have joined forces with us on season two of what has become a pop culture phenomenon, said Mike Rosen, executive VP of advertising sales and integrated marketing at Telemundo Media.AT&T returns as the exclusive wireless sponsor plus official voting sponsor and will present the contest winner with a cash prize of $50,000. As exclusive insurance company sponsor of La Voz Kids, State Farm is also back for season two offering fans a unique view of the action, with two branded lounges: one for the battle rounds and one for the final stage of the competition.For its part, Kohls will air an online content series featuring Daisy Fuentes dubbed Ritmo en Moda. As La Voz Kids exclusive automotive sponsor, Chrysler will unveil its new 2015 Chrysler 200 through broadcast and online integrations that give viewers a look at the journeys of the contestants and highlights of their battles.As for the Universal Orlando Resort, it will be reminding viewers about the upcoming episodes, as well as serving as the new home for La Voz Kids.
