MERCADEO Versión en español
Tham Khai Meng from Ogilvy & Mather global: Ambition is what drives us to be better and recognized in the creative industry
Cristian Vergara| 27 de agosto de 2015
Tham Khai Meng: El principal aprendizaje que deben tomar los mercados en desarrollo es volver a lo básico: la idea
During his recent visit to Bogota, CCO global of Ogilvy & Mather, Tham Khai Meng, talked to PRODU about the main lessons that markets need to learn in order to develop creativity. He also emphasized Cannes Lions network role and said these awards are mainly due to working with great marketers. “Its not easy getting the network of the year, certainly not this year, 2015. I think this year was a very close fight. Competition is hard because everyone wants to win this title, and we won it four years in a row, we were very fortunate, but I tell you, is really all the hard work” Khai Meng said.The journey that took them there was ambition, the CCO said. “We believe is a good measurement until anyone comes up with a different kind of measurement-. Ambition is what we use. We dont measure it only with Cannes, we also measure it with Effie Awards that is about the effectiveness of brands in the markets.” Finally he added that the main lesson for the developing markets is return to basics: the idea. “Every message we launch needs a great idea, executed beautifully, and with an emotional and tangible story. And thats the way to engage with brands. That hasnt change. However, despite the market where you work, it still requires clients courage to buy a great work” he said.
