MERCADEO Versión en español
The Best of 2012: 2010 Census confirms the importance for advertisers of investing in the multicultural market
30 de noviembre de 2012
EE UU cuenta con 50.5 millones de personas de origen hispano
Kicking off its Special Coverage: The Best of 2012, PRODU will present for several weeks the most significant, most innovative happenings of the year in the Hispanic market.Lets start with the 2010 Census and the striking change of mentality it has brought to the advertising industry in general.Why? Because the U.S. Census Bureaus official report that there are now 50.5 million people of Hispanic origin living in the United States has sparked an updating of advertisers marketing strategies that gives Hispanic ad agencies a whole new importance to their business.Though some time has passed since the Census Bureau announced the results of its demographic research, every year sees a greater penetration of Latino culture in U.S. advertising. Hispanics are a source of economic growth in the country and have shown as a community that when a brand message targets them directly, they respond.
