MERCADEO Versión en español
The Best of 2012: Bloggers new importance in brand marketing strategies highlighted at Hispanicize 2012
3 de diciembre de 2012
Continuing with its Special Coverage: The Best of 2012, PRODU Hispanic Publicidad notes the astounding growth and significance that bloggers now have in brand marketing strategies.Hispanicize 2012 made an outstanding contribution in that regard with its presentation of Latino bloggers, highlighting the power and credibility these scribes have among Latinos who are avid participants in online activities.As an example of advertisers evolving adaptation to this trend, during the event PRODU interviewed Alvaro Cabal, multicultural communication manager at Ford Motor Company, who said that social networking media allow us to reach consumers in many corners of the United States that we could never reach before. For us its very important to communicate with the consumer without barriers, to communicate with bloggers who are the new voices of the community they make up an interesting channel with a tremendous future ahead of it. Investigations show that Hispanics use social media more than any other segment, and for that reason we understand the importance of these voices in the community, Cabal said.
