MERCADEO Versión en español
The Cannes Lions Festival presents the program Masters of Creativity in its 2015 edition
Cristian Vergara| 1 de abril de 2015
Cannes Lions announced the launching of Masters of Creativity, a new training program that will help professionals of the creative communication industry travel the path of senior management.The program will offer a five day professional training and will be headed by a staff of teachers: PJ Pereira, CCO at Pereira & O’Dell; Mark Tutssel, global CCO at Leo Burnett Worldwide; Merry Baskin, partner at Baskin Shark Ltd; Gurdeep Puri, cofounder of The Effectiveness Partnership; David Shing, Digital prophet at AOL; David Droga, creative president at Droga5; Barry Cupples, global CEO of Investment at Omnicom Media Group and Lucy Jameson, CEO, Grey London.For their part, those who enroll in the program will work on a real brief of Mondelez International to revitalize its brand Bubblicious. “The brand is a sleeping giant”, stated Stephanie Wilkes, President Global Gum and Candy at Mondelez International. And she added: “The association with Cannes is an opportunity to work on a new generation of creative thinkers and brand activation experts and identify unexploited opportunities”.The winners will be announced and awarded during the Cannes Lions ceremony, june 21st. The attendees to the program will receive, among other things, seven days of access to the festival
