MERCADEO Versión en español
The challenge of the International Cannes Lions Creativity Festival announces winners
Patricia Molina| 17 de octubre de 2014
Los ganadores de cada país recibirán el premio de hasta US$100 mil
The Cannes Chimera challenge, who challenged people of many countries to develop innovative communication concepts that inspired the millennials to get involved and feel connected with health and development in the world, has its winners. Calling 870 ideas from 66 countries, in all branches of the creative spectrum, competition set about finding an idea that could change the world.The project, announced during the International Cannes Lions Festival of Creativity last July, had the participation of candidates from Australia, China, Singapore and the UK. The winners from each country will receive a prize of up to $ 100,000 to further develop their ideas and receive an exclusive invitation to attend a workshop of the Bill & Melinda Gates in Seattle in November. The next phase of the initiative will see the winners receive recognition of previous winners in workshops held at the Bill & Melinda Gates Foundation. Winners will be invited to carry out their ideas over the next six months and submit a proposal to the Foundation for funding to implement their idea. The winners include Manning Gottlieb OMD of the UK; Y & R, Wunderman Singapore; Naked Communications of Australia; BBH China, among many others. For detailed information on the winners, visit the {Cannes Chimera;www.canneschimera.com}.
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