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The Community Among 3 Agencies Named by General Mills
Liz Unamo| 5 de diciembre de 2016
Joaquín y José Molla, fundadores de The Community
General Mills concluded the closed creative review it launched this summer by naming three agencies to handle project-based work for its extensive brand lineup. Joan, Erich & Kallman and The Community will now join 72andSunny and Redscout on General Mills’ agency roster. The latter two shops joined forces to win the U.S. agency of record review in late October. Joanne Davis Consulting led both review processes.The Community, a Miami-based multicultural agency —formerly known as La Comunidad, and which has an office in Buenos Aires— was bought by SapientNitro in 2014, prior to that network’s 2015 acquisition by Publicis Groupe. Joan and Erich & Kallman, for their part, are newly-operational indie shops.The new trio will work across General Mills’ portfolio of brands as needs arise, whereas the 72andSunny/Redscout partnership will be responsible for large brands like Cheerios and Nature Valley. All five shops will collaborate with the client’s in-house unit, The Bellshop, as well as its media agency of record, Mindshare.”In looking to round-out our roster, we met with dozens of interesting agencies and were wildly impressed by the breadth of talent out there” said Michael Fanuele, General Mills VP and CCOr. “The industry is teeming with small agencies of every variety doing really powerful work. We’re very excited to work with these three agencies. We’re confident they’ll help us crack great creative work for our brands, and they’ll do so with ambition and generosity” he added.
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