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The Community, Dieste and ALMA stand out in Ad Age’s Agency A-List
Manuela Walfenzao| 26 de enero de 2016
The Community seleccionada como la agencia multicultural 2015
Revenue at The Community, the Hispanic agency based in Miami, grew 22% during 2015 thanks to three accounts they won throughout the year (Verizon, BMW and Kroger). Advertising Age (Ad Age) chose them as 2015’s Multicultural Agency of the Year for their understanding of multicultural consumers, cultural fluidity and the ability to move in and out of various cultures that define the current U.S. population.The Corona Extra and Modelo Especial campaigns they designed for the Hispanic market are now destined for the general market. The brands admire the quality of their ideas and communication they establish with Hispanic millennials. They are currently hiring more talent from the general market to help support the increasing amount of work they have in that sector. “At a certain point everything will converge” said Luis Montero, President of the agency.ALMA is number eight in the 2016 global ranking of agencies, making the list for the fifth time. The agency reported a 15% increase of its revenue and Sprint stands out as their new biggest client. Dieste managed a place among the year’s Ad Age Standouts. In 2015 the agency’s revenue grew 20% and their staff increased as well. It won the biggest Hispanic pitch of the year, AT&T Mobility, as well as works for Miller Lite and DirecTV. Their campaigns for Hersheys and Dallas Pets Alive achieved excellent results.
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