MERCADEO Versión en español
The Community Turns Corona into Sunshine Specialists
Manuela Walfenzao| 4 de agosto de 2017
Cierre del spot los especialistas en verano
Summer is the most important station for the Mexican beer Corona Extra, a beverage associated with beaches and everything that implies enjoying the sun. That is why the agency The Community launched a campaign that celebrates these solar light specialists, those who know how to make the most of this season.The spot called Sunshine Specialists has two main characters: Corona Extra and solar light. It gradually shows several scenes of people enjoying their vacations, in which both inexorably connect. The shots are accompanied by tagline “Seekers of the Sun”, “people who understand the relationship between happiness and light”, and ends saying: “We are sunshine specialists, this is our job”, and “this is how we make summer.” The commercial concludes with a sign that says Corona makes summer happen. This new commercial will be aired in English and Spanish. This campaign marks an evolution from the commercial Dear Summer, developed by the agency in 2015. The people from The Community responsible for the campaign are: José Molla and Joaquin Molla, CCOs; Rodrigo Butori and Kristina Slade, VP, Executive Creative Directors; Mark Leephaibul, Federico Díaz and Daniel Milán, Senior Copywriters; Guilherme Nóbrega, Senior Art Director; Laurie Malaga, Integrated Production VP; Julio Rangel, producer; Mattia Nicodano, Account Group Director; Agustina Massa, Account Director; Erika Rivera, Senior Account Executive; Jacqueline Aran, Account Coordinator; Andrew Speyer, VP Executive Planning Director; Amilynn Soto, Planner, and Maru Sokolowski, Manager of Creative Services.
