MERCADEO Versión en español
The GLO Americas platform now has P&G participation in content marketing
23 de enero de 2013
Glo Américas es una plataforma que se ejecutará por 12 meses
Microsoft announced its new strategic alliance with Procter & Gamble to launch the program GLO Americas, a channel principally targeting the female audience, and which presents content related to beauty, style and health.GLO Americas is a platform that counts on specific sites for Brazil, Latin American and the U.S. Hispanic market, each in the corresponding language. On the site, P&G can connect its brands with audiences that it feels will identify with its products.After a 16-month trip, the GLO channel has debuted in the Latin American and U.S. Hispanic markets. Its a great achievement for all those who are closely involved. The P&G teams are really excited about their participation in the campaign on GLO, and have expressed on numerous occasions their high regard for the strategy of content marketing, said Greg Hayes, general manager for America of MSN BG.For his part, Zac Belcher, global leader of JBP-P&G, said: GLO is a really exciting program. Microsoft and P&G are working together to offer a great platform across multiple regions.
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