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The Gunn Report presents Cases for Creativity 2015
Manuela Walfenzao| 18 de febrero de 2016
#LikeAGirl para Always fue realizada por Leo Burnett Toronto
The Gunn Report released on February 18, a list of 17 campaigns that figure in their selection of Cases for Creativity 2015, a round-up of the campaigns that have won both a Cannes Gold Lion for creativity and a Gold Effie award for effectiveness. The Cases add up to the yearly study performed by James Hurman, Founder of innovation consultancy agency Previously Unavailable. These 17 campaigns show more than ever that ideas that get shared socially are the ones that are winning big in terms of both effectiveness and creativity. “There are two distinct types of campaigns that tend to be shared. Firstly, those that put the brand in the service of a social cause or purpose. Secondly, those where creative efforts are actions more than words, with the brand saying less and doing more” said Hurman. “Brands are being ever-more inventive as they seek to do some good in the world.” The first five pieces are: #LikeAGirlfor Always by Leo Burnett Toronto, London & Chicago; Abla Fahita for CBC by J. Walter Thompson Cairo, Egypt; Bald Cartoons for GRAACC by Ogilvy São Paulo, Brazil; Give Mom Back Her Name for UN Women by Impact BBDO Dubai, United Arab Emirates; and Greatness Awaits for Sony Playstation by BBH New York, U.S. “2015 gave us 17 Cases for Creativity. Back in 2012 there were just 9. In 2013 and 2014 there were 12. Creativity’s effectiveness is growing over time, and I hope these new cases spur on more creative and effective work this year” added Hurman.
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